Organic farming refers to that particular type of farming where active effort is taken to maintain and also enhance soil fertility; biological diversity is promoted and enhanced; erosion of cultivable soil is prevented to the utmost extent; and risks to human, animal, and plant health is minimized.
Taking all this into account, the marketing strategies of and for organic farming needs to take a completely different route than normal.
With the hectic modern life taking a physical and mental toll, many young people are actively considering using organic farm produce, or even becoming farmers themselves.
So, the first and most important marketing step is to create and maintain a very strong online or digital presence. It should be effective and informative. This is very important because the biggest market for organic produce is the new generation with an active online lifestyle. It is here that partnering with a leading marketing firm can pay great dividends.
Step two would be to find out whether a branding partnership with a leading retail or grocery store chain is feasible. If possible, then take it. Let us face it, an established, state, or nationwide retail chain, will have more resources to market the organic brand, than the brand itself.
Step three is Direct Marketing., which as the name suggests involves dealing with the customers directly. And, there is nothing more direct than the many forms of digital social media, Digital marketing that exist today. With customer response being, quite literally, immediate; the ability to respond quickly can make a huge positive impact on the prospective customers, leading to increased sales.
Step four would be to engage with the local community of the farming area. It would involve setting up stalls in local farmers’ markets; taking an active interest in promoting local agriculture;
Step five can be to set up exhibitions at local educational institutions, especially schools, to both promote organic farming and to imprint in young minds the benefits and positives of organic agriculture.
At Jaivam Life, we can do all the above, in the most professional and comprehensive way possible. to ensure that our clients get total satisfaction